The New York Times Article: Recruiting in China Pays Off for U.S. Colleges

Posted by on February 24, 2011 in Uncategorized | 0 comments

The glossy color brochures, each crammed with photos depicting a Chinese student’s high-achieving life from birth to young adulthood, pile up in the admissions office.

The brochures, though they are almost never read by admissions officers, are a sign of Grinnell’s success marketing itself in China.

At rural Grinnell, nearly one of every 10 applicants being considered for the class of 2015 is from China.

Half of Grinnell’s applicants from China this year have perfect scores of 800 on the math portion of the SAT?

Dozens of other American colleges and universities are seeing a surge in applications (and similar brochures) from students in China.

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